These Are Our Guests’ 10 Favorite Tours in Europe for 2025

When it comes to discovering Europe’s most captivating destinations, our guests have spoken—these are the tours they love most. Packed with enriching experiences, local insights, and breathtaking sights, these itineraries offer the perfect blend of culture, history, and unforgettable moments. From exploring grand castles in Spain and Portugal to experiencing the romance of Italy, here’s a look at the ten most popular tours to Europe in 2025 and why travelers can’t get enough of them.

1. Best of Spain and Portugal (end Barcelona)

Inspiring spires: Barcelona’s Sagrada Familia

A journey through the Iberian Peninsula is brimming with history, vibrant culture, and culinary delights – which is why the Best of Spain and Portugal tour is our most popular trip of 2025 so far. Over 15 incredible days, guests explore the artistic masterpieces of Madrid, the medieval streets of Segovia, and the golden-hued city of Salamanca before crossing into Portugal’s alluring cityscapes, like Lisbon and Porto. Seville enchants with its Moorish architecture and lively traditions, the Costa del Sol dazzles with sun-drenched beaches, and Granada’s Alhambra captivates with its intricate palaces and lush gardens. With the option to end in cosmopolitan Barcelona, this itinerary offers a perfect balance of iconic sights and hidden gems. With highlights like the holy Fátima in Portugal, the vibrant markets of Valencia, and the dramatic seaside landscapes of Porto, it’s no wonder this tour continues to be a favorite.

This was a great trip. We thought the price was reasonable for the trip and we truly felt as though seeing all of the major cities in Spain and Portugal was worth the time. We loved all of it and really appreciated our tour director. – Elon

Experience highlight: discover flamenco at the Cristina Heeren Foundation, Seville

Flamenco is the heartbeat of Andalusia, and this MAKE TRAVEL MATTER® Experience shows you its raw passion firsthand at the Cristina Heeren Foundation in Seville. More than just a performance, this experience is an immersion into an art form that is deeply woven into Spain’s cultural fabric. Founded with the goal of preserving flamenco, the school nurtures the next generation of artists in guitar, song, and dance. Travelers meet students, learn some basic flamenco steps, and feel the emotion in a live performance. Thanks to TreadRight Foundation sponsorships, the school empowers students to continue this tradition, ensuring flamenco’s legacy endures.

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2. Best of Italy

Golden hour: the River Tiber at sunset

Italy is synonymous with romance, history, and exquisite cuisine, and the Best of Italy tour brings all of this to life over 11 days. From the Eternal City of Rome, where ancient ruins and Renaissance wonders stand side by side, to the sun-kissed Amalfi Coast and the rolling hills of Tuscany, this itinerary is a dream for lovers of art, history, and food. Guests will experience the enchanting canals of Venice, the elegance of Florence, and the natural beauty of Capri, all while indulging in the country’s rich flavors and traditions. With iconic experiences like gondola rides in Venice, exploring Pompeii with an expert guide, and savoring local wines in the Tuscan countryside, it’s easy to see why this tour is among the most booked for 2025.

This is our third tour with Insight and we really wouldn’t consider another company. The tour group numbers are smaller than other companies along with extra legroom & space on the coach. The tour directors have always been absolutely phenomenal – Karyn

Experience highlight: farm-to-table lunch at Mount Vesuvius

Food lovers will be delighted by a stop at Casa Barone, a small family-run farm on the slopes of Mt. Vesuvius, where they’ll enjoy a farm-to-table lunch featuring the rare Piennolo tomato. Cultivated using traditional, low-impact farming methods, these tomatoes are packed with intense flavor and are a staple of the Vesuvian countryside. You’ll learn how the farm’s dedication to sustainability helps protect local biodiversity while savoring the freshest produce. Alongside this authentic Italian feast is a visit to Pompeii, where an expert guide brings the ancient city’s haunting ruins to life. Walking through the remarkably preserved streets, visitors get a glimpse into daily life before the catastrophic eruption of 79 AD, making this a day of both gastronomic and historical discovery.

3. Britain and Ireland Discovery

Where the grass is Greener: Donegal, Northern Ireland

This 22-day adventure through the British Isles came in third for most popular tours in Europe of 2025. For those who dream of misty landscapes, medieval castles, and deep-rooted history, the Britain and Ireland Discovery tour is the ultimate journey through time. With a whole 3-weeks worth of adventure through England, Scotland, and Ireland, you’ll uncover the secrets of Stonehenge, the charm of York’s narrow streets, the grandeur of Edinburgh Castle and more. From the rolling green hills of the Scottish Highlands to the lively pubs of Dublin, this itinerary is a true, long deep dive into the heart of the British Isles. It’s not just about the famous landmarks—this tour is packed with unique local experiences, from tasting a freshly poured Guinness in Dublin to exploring the storied halls of Kilkenny Castle.

Mark’s knowledge of History & the place’s we visited made our journey 1000 % better. He is a great communicator & a very nice person. Also thanks to Stevie for getting us safely to all our destinations & fixing the Wi-Fi.. we had a wonderful Vacation. – Robert

Experience highlight: the rich history of Kilkenny Castle, Ireland

One of the many historical gems on this itinerary is Kilkenny Castle, a striking medieval stronghold that has stood for over 800 years. Once the seat of the powerful Butler family, the castle has seen sieges, restorations, and centuries of change. Today, guests can wander through the grand Picture Gallery, the opulent drawing rooms, and the beautifully maintained formal gardens, stepping back into the splendor of 19th-century aristocratic life. Just before this visit, travelers explore Blarney Castle, home to the famous Blarney Stone—legend has it that kissing the stone grants the gift of eloquence. With a day packed full of enchanting castles and ancient legends, it’s a history lover’s dream come true.

4. Country Roads of Croatia

Natural wonder: Plitvice National Park

From the sun-drenched Dalmatian coast to the rolling vineyards of Istria, this journey through the Country Roads of Croatia unveils its breathtaking natural beauty and rich history in 2 action-packed weeks. Stroll through Dubrovnik’s Old Town, where centuries-old stone walls frame views of the sparkling Adriatic. Step back in time at Diocletian’s Palace in Split before sailing across the crystal-clear waters to Hvar. In Plitvice, follow wooden boardwalks past cascading waterfalls, then experience the charm of Opatija, a seaside retreat once favored by Austro-Hungarian aristocracy. Did you know? Croatia is home to the world’s smallest town—Hum, with a population of just 30 people!

Thought it was well thought out. Very impressed with the hotels, meals and activities. We did every optional excursion and enjoyed every one immensely. – Colleen

Experience highlight: learn about habitat conservation at Plitvice National Park

Join a Local Expert to explore Plitvice National Park and learn about ongoing studies that monitor and protect the park’s delicate ecosystem. Discover conservation efforts that restore natural habitats, safeguard local wildlife, and educate visitors on sustainable tourism practices. Alternatively, on the same day you could meet the industrious women of the Tara Community Center, where a collective of mostly older women—many of them refugees—create handcrafted goods, providing them with financial independence and a renewed sense of purpose.

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5. Country Roads of Portugal

Coast with the most: Portugal’s Algarve

Discover Portugal’s charm on this immersive 11-day adventure through the Country Roads of Portugal as well as its historic cities. Stroll through Lisbon’s historic downtown with a Local Expert, where you may even stumble across Bertrand Bookstore, the world’s oldest bookstore welcoming readers since 1732. Next, head to Belém, home to the legendary Pastéis de Belém custard tarts. In the medieval village of Monsaraz, gaze across the Spanish plains before setting sail on Lake Alqueva with a local captain, who shares tales of life on Europe’s largest artificial lake. Marvel at the imposing Templar Castle in Tomar, then indulge in a Farm-to-Table dinner in the Douro Valley, savoring wine crafted on-site. Wander Porto’s UNESCO-listed center before unwinding in a luxury hotel in the city’s heart.

Wonderful taste of many beautiful cities and hamlets across Portugal. From Lisbon to Porto and everything in between. Beaches, Rivers, Orchards and Wineries / Olive Groves. Wonderful Hotel Choices and Restaurants. Overall , it was a highly enjoyable vacation with a fabulous Tour Director and Bus Driver. Always felt safe and informed. – Mark

Experience highlight: boat ride on Lake Alqueva

Glide across the tranquil waters of Lake Alqueva, listening to a local boat captain recount how the region transformed into Europe’s largest artificial lake, shaping the lives of those who call it home.

6. Country Roads of Scotland

King of the castles: Edinburgh’s skyline

This edition in the ‘Country Roads’ series takes you to wild, beautiful Scotland, from the historic streets of Edinburgh and Glasgow to the windswept Isle of Skye. Witness the mystical standing stones of Orkney, a testament to Neolithic craftsmanship, before visiting the whisky distilleries of Wick or exploring the town’s heritage museum. Stand on the fairways of St. Andrews, the birthplace of golf, and unwind with a cream tea at the historic Atholl Palace. Scotland’s islands hold a secret—there are nearly 800 of them, but only about 90 are inhabited.

Could not have been better. Very impressed. Coach was ideal, seat rotation works very well. Help always available if required. – Liz

Experience highlight: learn about the Glencoe ecosystem with a local ranger

Meet a conservation ranger in Glencoe and uncover the delicate balance of this rare ecosystem. Learn about rewilding efforts that are bringing back native species like golden eagles and mountain hares to Scotland’s most breathtaking glen.

7. Easy Pace Italy

Fairest of them all: Tuscany’s beautiful countryside

This 10-Day Italian Odyssey takes you through Italy’s most iconic destinations at a relaxed pace. We begin in Rome, where you’ll explore the Colosseum before standing beneath Michelangelo’s Sistine Chapel masterpiece. In Florence, the open-air gallery of Piazza della Signoria awaits, while a visit to Pisa offers the perfect photo opportunity with its famed leaning tower. Journey through the rolling hills of Tuscany for a farm-fresh dining experience, where organic ingredients take center stage. Finally, Venice enchants with its winding canals and a private boat ride through the Grand Canal. Fun fact: Italy boasts more UNESCO World Heritage Sites than any other country—over 50 in total!

Our guide was excellent and really interest in telling about the history of each place we visited. Our driver was unbelievable at all the places he drove us too, when I didn’t think it possible to navigate through. The made the trip excellent and were really concerned that we were having a good experience. – Duwayne

Experience highlight: farm-to-table dinner in Tuscany

Step onto Il Poggio’s sun-drenched farmland to discover sustainable agriculture firsthand. Sample biodynamic wines and organic olive oils before sitting down to a Tuscan feast amid panoramic vineyard views.

8. Country Roads of Switzerland

On track: Switzerland’s Glacier Express

This 14-Day Alpine Adventure through Switzerland’s picture-perfect landscapes is another of our most popular tours to Europe. Towering peaks, tranquil lakes, and charming villages create a postcard-worthy backdrop. Ride the world’s first open-air cable car up Mount Stanserhorn, offering 360-degree views stretching to France and Germany. In Bern, a Local Expert leads you through medieval wonders before you savor Gruyères’ world-famous cheese. The Glacier Express provides a mesmerizing ride through the heart of the Swiss Alps, and St. Moritz invites you to explore by funicular and cable car. Switzerland’s linguistic diversity is impressive—it has four official languages: German, French, Italian, and Romansh.

This tour was a WINNER! Our tour leader, Martin, was extremely knowledgeable and made the tour. Hotels and food were 5 star and our driver, Werner, was the best. We felt very safe on those difficult mountains roads because of his expert driving. I would recommend this tour to everyone. #1 all the way. Take this tour, you won’t regret. – Barbara

Experience highlight: take the world-famous Glacier Express

Board the legendary Glacier Express and journey through Switzerland’s alpine splendor on a train powered entirely by hydroelectric energy.

9. Britain and Ireland Explorer

Might and majesty: York Minster

Britain and Ireland Explorer is a wonderful 13-Day voyage through the timeless heritage of England, Scotland & Ireland. It takes you through the British Isles like the previous tour on this list, but in a shorter timespan. From Roman baths to Shakespeare’s birthplace, this journey weaves together the cultural riches of Britain and Ireland expertly. Sip the perfect pint at Dublin’s Guinness Storehouse, then visit the National Stud Farm in Kildare, where racehorses are bred for greatness. Marvel at the scenic beauty of the Lake District, stroll through York’s medieval streets, and stand before Hadrian’s Wall, an ancient Roman relic. Scotland’s capital welcomes you with Edinburgh Castle, while Holyhead’s coastal beauty offers a breath of fresh sea air. Ireland’s Wild Atlantic Way is a marvel—it’s one of the world’s longest defined coastal routes, stretching over 2,500 km.

I thoroughly enjoyed this vacation! We saw and did so many amazing things. Our tour guide and bus driver were awesome! The TD constantly provided us with valuable information about the days events and kept us entertained. I would highly recommend this trip. – Lorri

Experience highlight: visit a stud farm and Japanese gardens

Step into the world of champion racehorses at the Irish National Stud. Wander the peaceful Japanese Gardens and learn about Ireland’s prestigious racing heritage at a site where royalty and racing legends have gathered for centuries.

10. Best of Ireland and Scotland

Coastal icon: Giant’s Causeway, Northern Ireland

This journey through the Best of Ireland and Scotland celebrates the intertwined histories of these two countries, taking you from Dublin’s literary treasures to the rugged grandeur of the Scottish Highlands. Visit Trinity College to glimpse the illuminated pages of the Book of Kells before standing atop the Giant’s Causeway, a natural wonder shaped by ancient volcanic activity. Enjoy an elegant afternoon tea at Ardgowan Estate, then explore the storied Royal Mile in Edinburgh. Along the way, sip whisky in the Highlands, cruise the depths of Loch Ness, and step inside the Palace of Holyroodhouse, once home to Mary, Queen of Scots. Scotland’s national animal is as mythical as its history—the unicorn.

I was nervous about traveling alone, but honestly, with this tour I never had to worry. Everything ran seamlessly. I was lucky enough to be with a group of people who respected the times on the itinerary, so we were always on time or even ahead of schedule. This tour provided everything for me. If you are on the fence, just do it. I am still pinching myself that I actually took my dream, once-in-a-lifetime trip

Experience highlight: have high tea at the Ardgowan Estate

Take a private tour of Ardgowan Estate with Sir Ludovic Shaw Stewart, followed by a traditional Scottish tea. This MAKE TRAVEL MATTER® Experience supports sustainability efforts, from renewable energy projects to farm-to-table dining, preserving the estate’s rich legacy for generations to come.

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