18 Best Places To Visit In Switzerland

by | 11 Oct 2024

Switzerland, a mesmerizing country known for its stunning landscapes, vibrant cities, and rich culture, beckons travelers to explore its enchanting offerings. From the majestic peaks of the Alps to charming lakeside towns, the best places to visit in Switzerland boast a wealth of experiences for every type of traveler. Whether you’re seeking adventure, history, gourmet cuisine, or picturesque scenery, this alpine paradise has it all. We unveil the 18 best places to visit in Switzerland that capture the essence of this beautiful country. 

See for yourself with a “Business Class’ style Switzerland Guided Tour

Which is the most beautiful part of Switzerland?

Before we delve into the great sights themselves, lets introduce this stunning Alpine nation. Switzerland has four official national languages, French, German, Italian and Romanch, with each region subtly reflecting the different cultures.  Blessed with unrivalled natural beauty at every turn, which is the most beautiful part comes down to personal choice. If you are a mountain lover, the Alps deliver in spades with Zermatt and the Matterhorn an idyllic location. If you love lakes then there are many ways to enjoy the sensational views and clear waters of Lake Geneva, the largest lake in Europe. When it comes to cities, Lucerne is outstandingly beautiful. For a mix of all three then Interlaken is hard to beat. Located between Lake Brienz and Lake Thun, its picturesque old timber houses, spectacular mountain views and calming waters make it a romantic and enchanting destination.

Where should I go for the first time in Switzerland?

For your first visit to Switzerland, consider exploring the charming city of Lucerne. Nestled by a beautiful lake and surrounded by mountains, it offers stunning scenery, historic sites like the Chapel Bridge, and easy access to Mount Pilatus. For a traditional Swiss experience, don’t miss the picturesque village of Zermatt.

What is the #1 tourist attraction in Switzerland?

Majestically straddling the border between Switzerland and Italy, the Matterhorn is one of the best places to visit in Switzerland, and recognized worldwide as the mountain on the Toblerone chocolate bar. The country’s number 1 tourist attraction has plenty to offer professional climbers and regular visitors alike.

 

 

1. The Matterhorn

The world’s most photographed mountain and an iconic symbol of Switzerland, the Matterhorn is the ‘Mountain of Mountains’ and a magnet for adventurers. At 14,690-foot and shaped like a jagged tooth, hiking with it in the background alone is an amazing experience. The name “Matterhorn” comes from the meadows located at the base of the mountain. Specifically, the meadow below the Gornerschlucht gorge is where Zermatt is situated today, known as the “Matte.” In the Valaisian dialect, a meadow is referred to as “Matte,” which is why the name combines “Matte” (meadow) and “Horn” (peak).

Located in the Pennine Alps on the border between Switzerland and Italy, the Matterhorn Glacier Paradise as the area is known, is the highest summer ski region in Europe and is open 365 days a year. The mountain can be explored through cable cars and cogwheel trains, and is a sublime destination for hiking and trekking, using the town of Zermatt as your base.

2. Zermatt

The ‘supermodel’ of alpine landscapes, Zermatt has got it all. Towering peaks, crystal-clear lakes, traditional mountain huts, extreme seasons and, the jewel in its crown, the aforementioned Matterhorn.

A playground for the rich and famous, Zermatt provides a truly unique holiday experience with its car-free environment preserving a traditional atmosphere. A glacier offers year-round skiing, and the picturesque town is packed with cozy restaurants surrounded by magnificent jagged peaks. As the highest lifted ski point in Europe, it attracts skiers seeking impressive vertical drops and offers year-round breathtaking views that never cease to amaze.

The alpine town of Zermatt in the evening with lights on in houses, flanked by snow covered Alps and the pointed Matterhorn mountain.

3. Montreux

Situated between Lake Geneva and the mountains, the town of Montreux is a slice of paradise with its flower-lined promenade, artists’ sculptures and Belle Époque style buildings. A highlight of the Swiss Riviera, Montreux is perhaps best known for its annual Jazz Festival which turns the city into heaven for jazz lovers, hosting famous and still unknown performers. The monument in the memory of Rock legend Freddie Mercury is also located here. The singer spent his last years living and working in Montreux before he died in 1991.

There’ s nothing quite like a walk along the palm tree lined Lakeside Promenade, surrounded by the Swiss Alps and acres of vineyards. This 13 km boardwalk starts in neighboring Vevey, goes right through Montreux to the Chillon Castle, and onto the neighboring town of Villeneuve.

 

Vast, green waters of Lake Geneva in Switzerland,with blue sky. white clouds, and the city of Montreux tucked on the waters edge

 

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4. Château de Chillon

For lovers of literature, the dashingly handsome Château de Chillon is one of the best places to visit in Switzerland. The grand building casts a fine figure on the shores of Lake Geneva. Located on a rocky island and characterized by its moat, double ramparts, and numerous turrets and towers, the castle is a popular tourist attraction but but try as you might to capture its beauty, most fall short.

You can spend hours here, as you enjoy a maze of courtyards, watchtowers, bastions and halls, filled with arms, period furniture, frescoes and artwork. See for yourself why Chillon Castle captured the imagination of writers and poets throughout the eighteenth and nineteenth centuries and is the place that inspired one of Lord Byron’s most important poems – The Prisoner of Chillon.

 

A brown and beige brick castle perched on a rock on the shore of a large lake with snow capped mountains in the background.

 

 

5. Geneva and Lake Geneva

With its clear lake, parks, numerous museums, chocolates and great restaurants, in French speaking Geneva you’ll find a high-end mix nature, culture and gastronomy. Situated at the western tip of Lake Geneva (Lac Leman in French), the city is home to some of the world’s most famous luxury brands, most notably watchmakers including Rolex and Patek Phillipe. Geneva is also the base for many international organizations including the Red Cross and the United Nations. All of these have fascinating museums open to the public which are highly recommended.

One of the most iconic landmarks is the Jet d’Eau, a large water fountain on the lake that shoots water 140 meters into the air.  Visitors can also explore the charming Old Town (Vieille Ville), where they can visit St. Pierre Cathedral and enjoy panoramic views from its tower. Take a boat out on to Lake Geneva or join a dinner cruise, and in summer months hop on a paddle board and gaze at the lakeside mansions in all their glory.

The water jet on Lake Geneva in Switzerland, with large buildings behind and a bright blue lake and bright blue sky.

6. The Lavaux Vineyards

Even if you’re an old hand at visiting wine regions in other parts of the world, the sheer immensity of the UNESCO listed Lavaux vineyards spreading in tiered levels around you is a totally unique experience. Located in the Vaud region of Switzerland the terraced vineyards run for about 30 km on the picturesque north shore of Lake Geneva, between Lausanne and Montreux. The main grape grown is Chasselas, which makes a refreshing white wine.

There are many wineries in this region but they are small and not all are open to the public, so don’t expect Napa Valley or Mendoza. This boutique set up means you’ll be tasting wines not available anywhere else, making any purchases quite exclusive.

Green vineyards steep down to the edge of a large lake, with mountains on the reverse side.

 

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7. Bern

One of the best places to visit in Switzerland is its picturesque capital. Packed with museums, churches and historic buildings, Bern exudes a timeless charm, marrying medieval heritage with modern elegance. Albert Einstein lived and studied here, and this was the place where the world-famous Toblerone was invented.

Established in the 12th century, Bern named after a bear found in a nearby forest and visitors can see real bears in the Bear Park. The city’s most important building is the grand Federal Palace. This impressive domed structure is adorned with stained glass windows and statues and is open to the public when Parliament is not in session. Not to be missed, the Old Town with its cobbled streets, arcades and fountains is listed as a UNESCO World Heritage Site. Take time to see Bern’s Zytglogge, and iconic medieval clock tower with an astronomical clock and animated figurines.

Medieval houses in Bern, Switzerland, flank the lakeside with mountains in the background

8. Jungfraujoch and the Jungfrau Region

A Located in the Bernese Oberland, at the foot of the Bernese Alps in south central Switzerland, the Jungfrau Region is described as ‘the region of superlatives. With its 401 mountain peaks, 72 waterfalls, you can travel to the highest railway station in Europe, take the steepest open funicular in the world, or hike on the longest and largest glacier in the Alps.

An ideal playground for nature enthusiasts of all levels, whether you are looking for a tough hike or to just sip a coffee with pristine views, this region of Switzerland is enchanting. An ideal way to explore, for over 100 years, the Jungfrau railway has been making its journey to Europe’s highest-altitude railway station Jungfraujoch, at 3454 meters above seas level. The tunnel leading up is seven kilometers in length and was built between 1896 and 1912. One stop within the tunnel offers spectacular views of the Eiger North Face. Known as the “Top of Europe,” on the summit, visitors are greeted by a high-Alpine wonder world with viewing platforms offering awe inspiring panoramas.

Green hills, with mountain huts and snow capped mountains in the background in Jungrfau region

 9. Interlaken

Tucked between Lake Thun and Lake Brienz in the Swiss Alps, Interlaken is a charming resort town is famous for its picturesque landscapes, cute cafes and numerous ways to enjoy the great Swiss outdoors.  Offering unparalleled access to adventure sports, visitors can enjoy skiing and snowboarding in the winter, while the warmer months offer opportunities for hiking, paragliding and mountain biking. The surrounding mountains, including the iconic Eiger, Mönch and Jungfrau, provide a breathtaking backdrop for all pursuits, including sitting back and watching the world go by.

Buildings sit alongside a bright blue lake water with trees alongside and mountains in the background.

 

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10. Zurich

Renowned as a financial hub, Zurich in the German part of Switzerland, boast a rich history the predates Roman Times. Castles, forts, places, churches, museums and lots of fun activities make it a great place to visit of a city break. Cool waterside bars on the banks of the Limmat River, the cobbled alleys of the Old Town, the twin-spired Romanesque Grossmünster church founded by Charlemagne in the 9th century and Le Corbusier’s boldly colored architectural creations all make walking around Switzerland’s largest city an endless discovery. Then explore one of the city’s dozens of pubs and taverns that have been maintained for hundreds of years and indulge in Swiss classics like raclette, rösti (fried potato pancakes) and fondue. Finish your day up shopping for chocolate, watches and jewelry on the famous Bahnhofstrasse.

Aerial shot of Zurich Old Town on the river.

11. Lucerne

Founded in the 9th century, picturesque Lucerne began as a small chapel area, evolving into a significant trade route hub by the late Middle Ages. The city played a crucial role in the formation of the Swiss Confederation in 1332, becoming integral to Swiss history and identity. Today, Lucerne draw visitors from around the world for its idyllic setting and mountain views.

The most photographed spot is the iconic Chapel Bridge, built in 870. One of Europe’s oldest wooden bridges, its adorned with beautiful paintings that depict the city’s history. The Lion Monument, a poignant tribute to Swiss Guards who died during the French Revolution, is also a must-see for its moving artistry. Leave enough time to explore the stunning Lake Lucerne with one of the many boat cruises.

Lucern's ancient bridge with pink flowers and blue waters, with buildings in the background.

12. The Rhine Falls

The Rhine Falls, located near the town of Schaffhausen, is Europe’s largest waterfall and a great reason to visit the northeast of Switzerland. Spanning 150 meters in width and plunging 23 meters in height, the falls create a stunning spectacle, especially during the spring and early summer when snowmelt increases their flow.

Walking paths, scenic viewpoints and platforms provide stunning views, while boat trips allow adventurous visitors to get up close to the thundering waters. Beyond the falls, visitors can explore the charming nearby town of Stein am Rhein, as well as the historic castle of Laufen.

Flowing waters and cascades of the Rhine Falls in Switzerland, with green trees on the banks and ancient buildings.

13. The Aletsch Glacier

One of the few areas in the Alpine region with little human impact. The Aletsch Glacier is Europe’s largest glacier. Carrying 11 billion tons of ice, this immense natural wonder starts from the northern slopes of Eiger and has a length of 20 kilometers, an average width of 1,800 meters, and a surface area of approximately 78.5 square kilometers. It’s one of the best places to visit in Switzerland if you’re looking to appreciate the peace and raw beauty of nature.

Visitors can hike on the glacier itself, a once in a lifetime experience, and the entire region is a habitat for many rare animal and plant species, with many to be found in the Aletsch Forest.

A wide white glacier snakes through grey mountains in Switzerland/

 

 

14. St. Moritz

A luxury resort town in the Swiss Alps, known for its world-class skiing and beautiful lake, St. Moritz is a year-round playground for the rich and famous. One of the world’s premier ski destinations, it has hosted the Winter Olympics twice and boasts over 350 kilometers of pristine slopes, catering to skiers and snowboarders of all levels. Beyond the slopes, the area offers idyllic hiking and mountain biking trails that allow you to soak in the stunning alpine views during the summer months.

St. Moritz’s vibrant social scene is equally attractive, featuring upscale boutiques, fine dining and the lively après-ski atmosphere. Indulge in gourmet dishes at world-class restaurants or sip fine wines in stylish bars. Don’t miss the serene Lake St. Moritz, perfect for summer strolls or ice skating in winter. It even hosts its own horse race every year in February, a glitzy extravaganza that sees graceful thoroughbreds racing on the ice.

Aerial winter shot of the town of St Motitz in the snow, with red trees in the foreground.

15. Gruyere

One of the primary draws to Gruyères is the opportunity to taste authentic Gruyère cheese. Known for its nutty flavor and smooth texture, this cheese is deliciously showcased in traditional Swiss fondues and raclette. You must visit La Maison du Gruyère cheese factory to learn all about the cheese-making process and enjoy some samples.

But more than cheese, Gruyères, boasts a medieval charm and the centerpiece of the village is the magnificent Château de Gruyères, a castle dating back to the 12th century. Visitors can explore its beautifully preserved rooms and art exhibitions with panoramic views of the surrounding mountains, meadows and rolling hills.

Aerial shot of a traditional Swiss fondue pot filled with melted Gruyere cheese, and peoples hands as the dip in potatoes.

 16. Lugano

Switzerland’s “Little Italy,” Lugano is is of the sunniest places in the country and the largest town in the Italian-speaking holiday region of Ticino. This charming area beautifully blends Swiss and Italian cultures, allowing visitors to enjoy a taste of Mediterranean culture in view of the Swiss Alps, surrounded by breathtaking lakes.

Stroll around the Old Town, walk the Olive Trail nature footpath between Castagnola and Gandria with splendid view of Lugano Lake. Enjoy the funiculars and lake cruises, and while away the evening at one of the city’s fine Italian restaurants. Lugano’s Parco Ciani in the center of the city is regarded as one of the most beautiful parks in Switzerland. It used to be the private villa of a noble family, until the city of Lugano bought it 1912 and made it into a public area.

A bright red funicular climbs a stone viaduct type track, with a blue lake, mountains and a sprawling city in the background.

17. Locarno

Another gem of the Italian speaking part of Switzerland, Locarno is a beautiful resort town at the base of the Alps with stunning views of Lake Maggiore. Known for its Mediterranean flair, which beautifully complements the scenic landscapes of the Swiss region, Locarno boasts a rich artistic heritage, an atmosphere of history and a summer jampacked with incomparable events.

Famous for its Italian dolce vita, Lugano is the perfect place to unwind from daily life. The 12th century Castello Visconteo, located on the edge of the old town, is now a fascinating archeological museum. The famous pilgrimage church up on the hillside, Madonna del Sasso, is worth the climb. A step-lined path, bordered by lush greenery, guides you from the heart of Locarno to the mountainous entrance in approximately half an hour. Once inside the monastery, you can explore beautiful murals, impressive artworks, and a small museum that offers insights into its historical significance.

Aerial shot of mediterranean buildings and a blue lake with mountains in the background in Locarno, Switzerland.

18. The Swiss National Park

With 100 kilometers of hiking paths and nature trails, the Swiss National Park is unequalled in terms of the alpine scenery it offers. Known for its abundance of Alpine animals and plants, it’s a great destination for nature lovers, families and children.

Founded in 1914, Swiss National Park was one of the first national parks in Europe, and to this day remains Switzerland’s only national park. Understandably, the major activities within the park are hiking and observing wildlife. Due to the stringent conservation regulations, visitors must stay on designated trails, which helps preserve the natural habitat and provides ample opportunities to see wildlife in a pristine setting.

See the best of this stunning Alpine nation in “Business Class’ style with an Inisght Vacations Switzerland Guided Tour

 

I'm a writer, editor and interview specialist with a lifetime's love of travel. There’s nothing more inspiring to me than meeting, and writing about, the world's leading destination experts and travel industry insiders. The thing I love most about writing for Insightful is that I'm always learning something new.

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